Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma, which is living with the results of other people's thinking. Don't let the noise of other's opinions drown out your inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
In most people's vocabularies, design means veneer. It's interior decorating. It's the fabric of the curtains of the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service.
I feel like somebody just punched me in the stomach and knocked all my wind out. I'm only 30 years old and I want to have a chance to continue creating things. I know I've got at least one more great computer in me. And Apple is not going to give me a chance to do that.
I'm as proud of what we don't do as I am of what we do.
Quality is more important than quantity. One home run is much better than two doubles.
Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.
You can't connect the dots looking forward you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something: your gut, destiny, life, karma, whatever. Because believing that the dots will connect down the road will give you the confidence to follow your heart, even when it leads you off the well worn path.
Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life.
It's rare that you see an artist in his 30s or 40s able to really contribute something amazing.
I've always wanted to own and control the primary technology in everything we do.
It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.
It comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much.
Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?
It's better to be a pirate than to join the Navy.
I'm the only person I know that's lost a quarter of a billion dollars in one year.... It's very character-building.
A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.
Design is not just what it looks like and feels like. Design is how it works.
Innovation distinguishes between a leader and a follower.
Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.
You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.
The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest of the organization and keep it at bay.
So we went to Atari and said, 'Hey, we've got this amazing thing, even built with some of your parts, and what do you think about funding us? Or we'll give it to you. We just want to do it. Pay our salary, we'll come work for you.' And they said, 'No.' So then we went to Hewlett-Packard, and they said, 'Hey, we don't need you. You haven't got through college yet.'
I think we're having fun. I think our customers really like our products. And we're always trying to do better.
I'm convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.
Innovation has nothing to do with how many R&D; dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D.; It's not about money. It's about the people you have, how you're led, and how much you get it.
Sometimes life is going to hit you in the head with a brick. Don't lose faith.
No one wants to die. Even people who want to go to heaven don't want to die to get there. And yet, death is the destination we all share. No one has ever escaped it, and that is how it should be, because death is very likely the single best invention of life. It's life's change agent. It clears out the old to make way for the new.
I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.
Almost everything--all external expectations, all pride, all fear of embarrassment or failure--these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.
Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of other's opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
Here's to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes... the ones who see things differently -- they're not fond of rules... You can quote them, disagree with them, glorify or vilify them, but the only thing you can't do is ignore them because they change things... they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.
You've got to find what you love and that is as true for work as it is for lovers. Your work is going to fill a large part of your life and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what what you do. If you haven't found it yet, keep looking and don't settle. As with all matters of the heart, you'll know when you've found it.
Darwin's theory of common descent does for biology what Galileo did for the planets. It was laid out in a book written for the general reader, the only bestseller to change man's conception of himself. An idea put forward in 1859 is still the cement that binds the marvellous discoveries of today. The Origin of Species is, without doubt, the book of the millennium.
Almost everything: all external expectations, all pride all fear of embarrassment or failure. These tings just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose.